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What is an SEO optimized article? | How to write a standard SEO article.

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06/15/2023

Seo

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The SEO Optimized article is the best way to help your website gain more traffic on search engines like Google, and Bing. Optimized SEO articles also enhance customer experience and increase credibility for your brand. In this article, Bii shares the evaluation criteria for SEO-optimized articles that you should know.

SEO Optimized article help your website rank higher on search engines

SEO Optimized article help your website rank higher on search engines

What does an SEO Optimized article look like?

Content is King. Perhaps you have heard of this term, and it holds true in today’s market context. Currently, influencing factors for SEO quality such as backlinks, Guest Post, and spam keywords have significantly decreased in power. Only Content remains the key factor for the success of a website.

Creating a standard SEO article is not simple; it is unlike a news article or a sample essay that you often read on electronic news sites. The most tangible benefits you can observe when the content of an article meets SEO standards include:

  • Ability to rank keywords on search engines
  • Increase traffic to your website, with a growing trend over time
  • Earn customer trust and professional recognition, leading to higher business revenue than expected.

So how is an article considered to be SEO optimized? Basically, an SEO-optimized article only needs to meet the following two core factors:

  1. Optimize content for readers (users/customers who are interested in information about your products/services on your website).
  2. Optimize search engines (Google, Bing, Yahoo, Baidu…).

See more: Review of RankMath – the best SEO support plugin available today

Content is king, and this remains true when building websites in 2023

Content is king, and this remains true when building websites in 2023

Optimizing SEO for users

If you only want to write SEO-optimized articles for search engines in the hope of achieving a high ranking, this is your biggest mistake. In essence, search engines serve the real user experience. You cannot achieve a high ranking without providing quality content for users. The criteria for optimizing articles according to SEO standards for users can be mentioned as follows:

High-quality content.

  • The article needs to focus on high expertise in the field. Providing general information implies that your experience and expertise cannot offer the best solution for the reader. Instead of just listing the top 3 best hosting providers, it’s better to provide detailed real-life experiences and pros/cons of using the products.
  • Use heading tags to mark different sections of the article, and emphasize important words by making them bold. This helps customers grasp and understand the content you want to convey.
  • The main content of the article should directly relate to the title of the article, answering the main question posed by the title. For example, if the article’s title is “Top 3 Best Seed Milk Makers,” the content should specify the names and functions of those three types of machines.
  • The article should include all necessary elements (introduction, explanation, comments, evaluations, etc.) to provide readers with the most comprehensive and detailed overview of the product/service you want to provide.
  • The content of the article should be unique and not copied. Avoid using article-spinning tools.

Optimize images/videos for posts

Images and videos have a strong impact on the user experience of your website. If a post only contains text and no images, it will make your post’s content dull and difficult to read. You need to pay attention to the visual elements in your posts, such as images and videos.

  1. Images/videos added to the article must be clear, and sharp, and avoid using images that are too small or too large. The appropriate size for images is about 1000px, and for videos, it is 1200px or larger.
  2. Images should closely relate to the content of the article, provide meaning to heading 2, and heading 3 tags, and clarify and help customers understand the messages you want to convey.
  3. Depending on the word count in each article, there will be an appropriate number of images. You need to add suitable images/videos, avoid overcrowding images in one place, and arrange the layout of the images in a balanced manner throughout the entire article.
Images are an important factor in making your articles user-friendly

Images are an important factor in making your articles user-friendly

Friendly article layout

Besides high-quality content that helps answer the most important inquiries users are searching for, you should focus on related factors that impact the reader’s experience such as

  1. Creating a table of contents helps users easily navigate the entire content and save time. Every article should use a table of contents.
  2. Choose easily readable fonts such as Arial, Roboto, and Open Sans to help users read and understand the information you want to convey. Avoid using fancy fonts that may cause discomfort.
  3. Only use one font for the content of the article. Avoid using multiple fonts, which can make your article confusing and difficult to understand.
  4. Design eye-catching buttons to increase the conversion rate to orders. Also, adjust the article interface for both computers and mobile devices to suit each device.
  5. Optimize user-friendly URL structures, and avoid using special characters and numbers. For example, instead of using the URL: domain/?123xyz, you can optimize it to domain/article.
  6. Divide the article into small paragraphs (maximum of 4 lines) to help users read and grasp the content of the article. If you pay attention, you will notice that all articles on the website Biiviet.com are divided into multiple small paragraphs.

See more: What makes a user-friendly website

The table of contents helps readers easily understand the entire content of the article

The table of contents helps readers easily understand the entire content of the article

Optimized SEO article on search engines

In essence, search engines like Google cannot read and understand content value as real users do, so optimizing SEO-standard content for articles on search engines will be significantly different from satisfying customer experience. The optimization criteria are understood as follows:

Research keywords in SEO articles

This is the most important and influential step in ranking your article on search engines. Keyword research needs to be carefully analyzed and evaluated before you decide to incorporate it into your article content. Some notes to consider when using keywords in your article are

  1. The priority order for adding keywords should be from high to low as follows: URL -> Article title -> Heading 1 -> Heading 2 -> Heading 3 -> … article content. For example, if your main keyword is “SEO,” you should consider including it in the URL (e.g., https://abc.com/what-is-seo) and the article title (e.g., Title: What is SEO? Best SEO optimization methods).
  2. Avoid stuffing too many keywords, with a maximum keyword density of 2% in the article. Stuffing keywords into the article will have a negative impact, leading to being listed as spam and adversely affecting keyword rankings.
  3. Distribute keywords evenly throughout the entire article, avoiding excessive concentration of keywords in one paragraph.
  4. Include keywords naturally, without making it difficult for readers to understand.
  5. Use related keywords and synonyms to make your article more professionally oriented and avoid repetitive wording.
Keyword research is an important factor that helps optimize SEO articles

Keyword research is an important factor that helps optimize SEO articles

Optimize the structure of the article

As I shared, search engines lack the ability to comprehend and perceive the value of content as a real user does. Therefore, search engines rely on technical elements and set criteria to evaluate the SEO optimization for an article. The criteria that impact the SEO quality of the article are:

  1. Optimize article URLs: similar to optimizing for customers, optimized URLs on search engines should not contain special characters or numerical characters, only include alphabetical characters and separate them with “-“.
  2. Optimize titles, headings, and meta tags: they should contain keywords and distribute them evenly, avoiding keyword repetition. Prioritize using the main keyword for the title and heading 1, secondary keywords, long-tail keywords, and related keywords for the meta tag, heading 2, 3, and the content section of the article.
  3. Optimize images: add alt attributes to images, and the alt description should include the keyword you want to SEO.
  4. Create breadcrumbs: Breadcrumbs act as supplementary paths that enhance the SEO capability of your website. Through breadcrumbs, users and search engines can easily understand the structure of your website.

Internal link – External link

Internal links and External links have a significant positive impact on SEO for articles, which is something that many people overlook when writing content for websites. Some notes to consider when using Internal/external links are as follows.

  • Internal Link: Also known as a link to another article/page on your website. Using internal links properly is extremely important. When using internal links, you should connect to other relevant topics/articles on your website that directly relate to/explain/supplement the current article. And the appropriate density of inserting internal links should be maintained, excessive spamming will affect the website’s quality.
  • External Link: Also known as a link to an external website, you should use external links for websites in the same field of activity as yours or for websites that provide additional explanations on issues related to your website (such as Wikipedia).

There is no fixed criterion when using Internal/External links. The most important thing is that you need to use these links to make the article appear natural, without causing confusion for users. The links should be directly relevant to the main content of the article.

If you notice, all the articles on the website biiviet.com have embedded Internet/External links. This is the key that helps increase the overall SEO quality score for the entire website.

Optimizing URLs and breadcrumbs are important factors that affect SEO

Optimizing URLs and breadcrumbs are important factors that affect SEO

Create a Schema for the article

The simplest way to understand Schema is that it’s like a map providing detailed information about the topic of your article. Through Schema, search engines can quickly understand the content and include your article in search results faster.

Schema is an extremely important factor that directly affects your SEO results, reducing the time to achieve high rankings on search engines. If your website doesn’t have Schema, search engines will take more time to comprehend and update the content on your website.

Schema is an extremely important factor that directly affects your SEO results, reducing the time to achieve high rankings on search engines. If your website doesn’t have Schema, search engines will take more time to comprehend and update the content on your website.

See more: Bii plugin used to build the website biiviet.com

Focusing on creating user-centric content is the best SEO approach

Focusing on creating user-centric content is the best SEO approach

So through the article, it has provided you with complete detailed information to help you have a general overview of standard SEO content. Hopefully, the article will assist you in achieving positive results in implementing content and keyword ranking on search engines

Bii Nguyen

Hello everyone, I’m Bii Nguyen – the founder of this website. The website was created with the desire to spread useful knowledge to everyone.

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With over 7 years of experience in the field of Digital Marketing, Biiviet.com is a blog that shares knowledge on building a personal brand and making money through websites and social media. All the knowledge provided is free and based on real-life experiences.

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