Creating a user-friendly website is gradually becoming a mandatory criterion for most types of websites. To be considered optimized for customer experiences and for search engine crawlers to quickly crawl and index data, it is a fairly complex issue. To surpass your competitors and make your website more successful, this is the first issue you need to do better than them.
Optimized video with high scores on Google’s user interface
Website không chuẩn SEO và không thân thiện với người dùng sẽ gây ra những trải nghiệm tiêu cực cho nhóm khách hàng mà bạn đang nhắm tới, gây ảnh hưởng không tốt đến thương hiệu mà bạn đang xây dựng. Những lợi ích của website được tố ưu toàn diện có thể kể đến như sau:
In general, optimizing a website is a top priority for business owners. Basically, in order for a website to be considered user-friendly and highly ranked on search engines, it needs to optimize its URL structure, images, website layout, call-to-action buttons, menu, fonts, and background… In the following sections, Bii will detail each component and how to optimize them.
This is the first and perhaps the most important criterion: you may have a website with a beautiful interface and full features, but if it takes 30 seconds for customers to access it, will they be willing to wait? In an increasingly competitive environment, fast website loading is essential to help optimize revenue.
A well-optimized website with good speed should have a page loading time of <2 seconds. Optimize website speed with a loading time <2 seconds, requires a considerable amount of knowledge about the website, such as:
You can refer to the detailed article on optimizing a website to learn and follow it yourself here: guide to optimizing page loading speed for WordPress websites.
The majority of the displayed information on a website is comprised of fonts. A bad font or too many special characters can make users feel uncomfortable and strain their eyes. A user-friendly font should meet the following criteria:
Based on the above criteria, Bii suggests some beautiful fonts that are widely used by websites around the world and user-friendly, such as Arial, Helvetica, and Roboto…
Popups and banners are website marketing tools that can effectively increase your revenue. However, overusing pop-ups and inserting too many advertisements can make your website look like a garbage dump, which is irritating for users whenever they visit your website. Even worse, users may exit your website and find another one to search for information. To prevent this situation, you can address it in the following ways:
The website interface displays many interconnected components that create a complete layout. Typically, a website layout consists of four main parts: Header, Footer, Sidebar, and Main Content
Usually, between different layouts, you should use different background colors to make them stand out and clearly divide them, helping users easily recognize and enhance their experience on the page.
The URL is the link displayed on the web browser’s address bar. A user-friendly website with search engines will have a clear and readable URL structure. So what is a friendly URL structure?
It’s very simple, a friendly URL structure should have the following format: Domain/post or Domain/category/post. For example, to help you understand a friendly URL structure: my website is https://biiviet.com, and now Bii wants to publish a post named ‘post’, the optimized URL structure will be https://biiviet.com/post. An unoptimized URL will have formats such as https://biiviet.com/?p=123321, https://biiviet.com/05/06/2023/post….
To fix and optimize URLs, you can set up the post permalink structure for the website in the WordPress administration interface. Dashboard → Settings → Permalinks.
Compatibility with mobile devices is critical in today’s digital world, and it’s an important factor when designing websites or mobile apps.
The main reason is the increasing popularity of mobile devices, which users often use to access their websites or apps. If your website or app does not display well on mobile devices, this can lead to a poor user experience, loss of customers, and decreased revenue.
In addition, mobile compatibility also has a positive impact on the ranking of your website or app on search engines. Search engines are now focusing on websites and apps that are mobile-friendly, as this ensures that your website or app can be displayed well on all types of devices, from desktops to mobile phones.
Therefore, ensuring mobile compatibility is necessary to ensure that your website or app can be easily accessed and optimized on all devices while improving user experience and increasing your revenue.
Most WordPress Themes now support Responsive features on different devices. In case your website is not compatible with devices, please contact technical support or switch to a more suitable theme. Some SEO-optimized Themes that respond well to mobile devices are Kadence, Blocksy, Astra…
Optimizing the heading, meta, and canonical tags can help search engines understand the hierarchical structure of articles and product categories on a website, thereby improving keyword ranking. This is basic SEO knowledge that every website owner should apply. There are some notes on optimizing heading tags as follows:
To handle issues related to headings, meta, and canonical on a website, the simplest way is to use an SEO-supporting plugin like RankMath. This is a trustworthy SEO plugin that I use for my projects.
Depending on the type of website you are developing (e-commerce, news, online courses…), the layout structure will vary depending on each field. Optimizing a user-friendly and SEO-friendly website does not necessarily mean that your website will generate a lot of revenue or rank high on Google and Bing search engines.
Optimizing a user-friendly website contributes to the top-ranking process for websites. To generate more revenue and appear on the first page of Google, it also depends on the level of competition in your field and the ability to implement off-page techniques (backlinks, entities, website age, and many other factors).
A user-friendly and SEO-friendly website will generally help your website maintain a high position on search engines, except in exceptionally competitive markets. The noticeable changes to your keyword ranking usually occur after the sixth month.
Through this article, Bii has shared their own knowledge and experience in optimizing user experience, meeting customer needs and being search engine friendly. This is an extremely important factor that affects revenue for website owners that should not be overlooked.
Bii Nguyen
Hello everyone, I’m Bii Nguyen – the founder of this website. The website was created with the desire to spread useful knowledge to everyone.
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With over 7 years of experience in the field of Digital Marketing, Biiviet.com is a blog that shares knowledge on building a personal brand and making money through websites and social media. All the knowledge provided is free and based on real-life experiences.
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