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What is a user-friendly and SEO-optimized website?

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05/07/2023

WordPress

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Creating a user-friendly website is gradually becoming a mandatory criterion for most types of websites. To be considered optimized for customer experiences and for search engine crawlers to quickly crawl and index data, it is a fairly complex issue. To surpass your competitors and make your website more successful, this is the first issue you need to do better than them.

Optimized video with high scores on Google’s user interface

Why is it necessary to have a website that is SEO-friendly and user-friendly?

Website không chuẩn SEO và không thân thiện với người dùng sẽ gây ra những trải nghiệm tiêu cực cho nhóm khách hàng mà bạn đang nhắm tới, gây ảnh hưởng không tốt đến thương hiệu mà bạn đang xây dựng. Những lợi ích của website được tố ưu toàn diện có thể kể đến như sau:

  • Increasing conversion to orders: a website that takes too much time to load or has a poorly designed interface that is not suitable will make customers feel confused and difficult to interact with and find the products or information they need. Therefore, with a website that is not optimized for user experience, it is very difficult to convert traffic into revenue.
  • Increasing ranking ability on search engines: Currently, having an SEO-optimized and user-friendly website is an extremely important criterion that search engines always prioritize. This is a life-threatening issue for most websites. If you cannot appear and hold a high rank on search engines, it means you are not generating revenue or conversion.
  • Increasing customer retention rate and interaction: a website with a well-optimized speed and beautiful design will make it easy for customers to remember your website and come back for their next purchase.

In general, optimizing a website is a top priority for business owners. Basically, in order for a website to be considered user-friendly and highly ranked on search engines, it needs to optimize its URL structure, images, website layout, call-to-action buttons, menu, fonts, and background… In the following sections, Bii will detail each component and how to optimize them.

Optimizing a website helps increase the conversion rate of customer interactions into revenue.

Optimizing a website helps increase the conversion rate of customer interactions into revenue.

Optimized list for user experience on website

Page loading speed

This is the first and perhaps the most important criterion: you may have a website with a beautiful interface and full features, but if it takes 30 seconds for customers to access it, will they be willing to wait? In an increasingly competitive environment, fast website loading is essential to help optimize revenue.

A well-optimized website with good speed should have a page loading time of <2 seconds. Optimize website speed with a loading time <2 seconds, requires a considerable amount of knowledge about the website, such as:

  1. Choose a Suitable Theme
  2. Optimize Code, CSS, JS, and HTML on the Website
  3. Utilize speed-enhancing features like lazy load, and asynchronous loading of CSS, JS, etc.
  4. Optimize Images before Uploading them to the Website
  5. Use a caching plugin that supports creating a cache memory to help speed up the website.

You can refer to the detailed article on optimizing a website to learn and follow it yourself here: guide to optimizing page loading speed for WordPress websites.

Tốc độ tải trang là yếu tố ảnh hưởng khá nhiều đến xếp hạng website

The page loading speed is a factor that significantly affects website ranking.

Beautiful and easy-to-read font

The majority of the displayed information on a website is comprised of fonts. A bad font or too many special characters can make users feel uncomfortable and strain their eyes. A user-friendly font should meet the following criteria:

  1. Size: The font size should be large enough to be easy to read (around 13 – 16 px), not too large that it breaks the page or too small that it causes discomfort to the user.
  2. Thickness: The font should have an appropriate thickness (400 – 500 px) to be easy to see and read on dark or light backgrounds.
  3. Spacing between letters: The spacing between letters should be wide enough for easy reading and to avoid confusion between letters.
  4. Color: The color of the font and background should be harmoniously designed to make it easy for users to read (white background – black font, red background – white font, etc.).

Based on the above criteria, Bii suggests some beautiful fonts that are widely used by websites around the world and user-friendly, such as Arial, Helvetica, and Roboto…

Roboto là font chữ phổ biến được nhiều website sử dụng

Roboto is a popular font used by many websites.

Limit the use of popups and insert advertising banners

Popups and banners are website marketing tools that can effectively increase your revenue. However, overusing pop-ups and inserting too many advertisements can make your website look like a garbage dump, which is irritating for users whenever they visit your website. Even worse, users may exit your website and find another one to search for information. To prevent this situation, you can address it in the following ways:

  • Each page should only use 1 popup, and each popup should only be active once per session.
  • Advertising banners should be placed in the sidebar and footer. Do not embed them in the article, as this may confuse the customer and decrease the user’s ability to receive information.
  • Do not insert more than 3 advertisements per article/page.

Logical and clear layout

The website interface displays many interconnected components that create a complete layout. Typically, a website layout consists of four main parts: Header, Footer, Sidebar, and Main Content

  1. Header: The top part of a webpage containing internal links to the most important articles or categories of the website that you want to direct users to, as well as displaying search and call-to-action buttons.
  2. Footer: The bottom part of a website that contains related information articles about policies, terms and conditions, copyright, and links to social media platforms.
  3. Sidebar: Usually located on the left or right of the website interface, containing information related to products, articles, and other pages in the same category.
  4. Main Content: This is the most important part of the website, containing all important information such as product information, product images, the buy now button, the order form, and more.

Usually, between different layouts, you should use different background colors to make them stand out and clearly divide them, helping users easily recognize and enhance their experience on the page.

The post-interface version on the desktop of biiviet.com.

The post-interface version on the desktop of biiviet.com.

Optimize URL structure

The URL is the link displayed on the web browser’s address bar. A user-friendly website with search engines will have a clear and readable URL structure. So what is a friendly URL structure?

It’s very simple, a friendly URL structure should have the following format: Domain/post or Domain/category/post. For example, to help you understand a friendly URL structure: my website is https://biiviet.com, and now Bii wants to publish a post named ‘post’, the optimized URL structure will be https://biiviet.com/post. An unoptimized URL will have formats such as https://biiviet.com/?p=123321, https://biiviet.com/05/06/2023/post….

To fix and optimize URLs, you can set up the post permalink structure for the website in the WordPress administration interface. Dashboard → Settings → Permalinks.

Responsive on mobile and tablet

Compatibility with mobile devices is critical in today’s digital world, and it’s an important factor when designing websites or mobile apps.

The main reason is the increasing popularity of mobile devices, which users often use to access their websites or apps. If your website or app does not display well on mobile devices, this can lead to a poor user experience, loss of customers, and decreased revenue.

In addition, mobile compatibility also has a positive impact on the ranking of your website or app on search engines. Search engines are now focusing on websites and apps that are mobile-friendly, as this ensures that your website or app can be displayed well on all types of devices, from desktops to mobile phones.

Therefore, ensuring mobile compatibility is necessary to ensure that your website or app can be easily accessed and optimized on all devices while improving user experience and increasing your revenue.

Most WordPress Themes now support Responsive features on different devices. In case your website is not compatible with devices, please contact technical support or switch to a more suitable theme. Some SEO-optimized Themes that respond well to mobile devices are Kadence, Blocksy, Astra…

A user-friendly website requires good display performance on mobile devices

A user-friendly website requires good display performance on mobile devices

Optimizing Heading tags, Meta tags, Canonical tags…

Optimizing the heading, meta, and canonical tags can help search engines understand the hierarchical structure of articles and product categories on a website, thereby improving keyword ranking. This is basic SEO knowledge that every website owner should apply. There are some notes on optimizing heading tags as follows:

  1. Each article/page URL should have a maximum of one heading and 1 tag, and there should be one heading and 1 tag for all articles. Articles without a heading 1 tag will make it difficult for search engines to identify and categorize your content.
  2. Headings should follow the hierarchical structure of heading 1 → heading 2 → heading 3, where heading 2 supports the content of heading 1 and heading 3 explains the content of heading 2.
  3. Only up to heading 4 should be used for hierarchy. Having too many heading tags can cause the article structure to become illogical and unscientific.

To handle issues related to headings, meta, and canonical on a website, the simplest way is to use an SEO-supporting plugin like RankMath. This is a trustworthy SEO plugin that I use for my projects.

Read more: RankMath review – the best SEO plugin in 2023

To make a user-friendly website, it's necessary to optimize many factors

To make a user-friendly website, it’s necessary to optimize many factors

Common issues encountered when optimizing a website.

Depending on the type of website you are developing (e-commerce, news, online courses…), the layout structure will vary depending on each field. Optimizing a user-friendly and SEO-friendly website does not necessarily mean that your website will generate a lot of revenue or rank high on Google and Bing search engines.

Optimizing a user-friendly website contributes to the top-ranking process for websites. To generate more revenue and appear on the first page of Google, it also depends on the level of competition in your field and the ability to implement off-page techniques (backlinks, entities, website age, and many other factors).

A user-friendly and SEO-friendly website will generally help your website maintain a high position on search engines, except in exceptionally competitive markets. The noticeable changes to your keyword ranking usually occur after the sixth month.

To bring in more revenue for a website, many factors are needed

To bring in more revenue for a website, many factors are needed

Through this article, Bii has shared their own knowledge and experience in optimizing user experience, meeting customer needs and being search engine friendly. This is an extremely important factor that affects revenue for website owners that should not be overlooked.

Bii Nguyen

Hello everyone, I’m Bii Nguyen – the founder of this website. The website was created with the desire to spread useful knowledge to everyone.

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With over 7 years of experience in the field of Digital Marketing, Biiviet.com is a blog that shares knowledge on building a personal brand and making money through websites and social media. All the knowledge provided is free and based on real-life experiences.

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