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Optimizing On-page SEO – the foundation for building a successful website




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Optimizing on-page SEO is the most important key to safely and sustainably bringing your website to the top of search engines. Why is it necessary to optimize on-page SEO? And what methods should you consider when implementing on-page optimization for your website? In this article, Bii shares their knowledge and insights gained from 7 years of working in the field of website SEO optimization. This is the method that Bii is currently applying to their own website, biiviet.com, in order to achieve the best keyword rankings. Follow along below.

What is on-page SEO?

The simplest way to understand on-page SEO is to optimize everything that happens on the website, such as the interface, font, URL structure, product categories, article layout, and other useful features…

For a quality website, on-page SEO optimization is a necessary criterion and should be implemented first before launching a website project. There are many criteria to evaluate whether a website is properly optimized or not, such as:

Currently, based on my experience, search engines prioritize on-page optimization and high-quality content on the website more than before.

  • Actual page loading speed
  • Layout structure of pages
  • Optimization of headings, meta tags, and titles
  • URL structure including internal and external links
  • Hierarchy system of categories/articles (Silo, flat structure…)
  • Optimization of images/videos such as adding alt descriptions, image sizes…
  • Optimization of user experience (UX/UI) on the website
  • ….

A well-optimized on-page website helps you easily achieve high rankings on search engines without relying on any off-page factors such as backlinks, entities, or traffic boosting tools. A prime example is the website biiviet.com. Despite being built less than 2 months ago, it has already managed to rank some keywords in the top 10, such as cwicly toolkit, accelerator plugin, and review hosting vietnix.

Bii achieved the top 2 keyword rankings for Cwicly Toolkit in less than 1 month after publishing the article

Bii achieved the top 2 keyword rankings for Cwicly Toolkit in less than 1 month after publishing the article

Why is it necessary to optimize on-page website?

If we go back 7-10 years ago, off-page factors like Backlinks and satellite websites dominated the SEO market. However, as of June 21, 2023, when writing this article, this is no longer true. A well-optimized website can still rank high on Google without any backlinks. However, the opposite is not entirely true. If your website is not well-optimized (loads > 5 seconds, lacks quality content, etc.), having numerous backlinks will not help you reach the top of Google.

On-page optimization is the most important factor that any website needs to implement before building a content article system. Currently, Google and search engines prioritize On-page criteria over Off-page. The current On-page/Off-page ratio is no longer 50/50 as before. According to Bii’s evaluation, On-page optimization and the structure of your content article account for 70% of the success or failure of a website.

When thoroughly researching the information on biiviet.com, you will see that Bii focuses heavily on On-page optimization and user experience. This is a sustainable method that helps the website achieve long-term growth.

On-page factors are entirely controllable and balanced, while Off-page factors are external influences. Instead of focusing too much on Off-page, you should prioritize on-page SEO, which is beneficial for the long-term sustainability of the website (developing internal resources is better than relying on external borrowing).

Onpage is a solid foundation that helps your website achieve a high ranking.

Onpage is a solid foundation that helps your website achieve a high ranking.

Optimization Onpage Seo checker tool

To check if your website has been optimized correctly or not, you can use testing tools such as

  • RankMath: Comprehensive SEO optimization plugin for WordPress. Bii is also using RankMath for personal website projects (see more: RankMath review – best SEO plugin 2023).
  • Semrush: Extremely popular keyword research and website auditing tool worldwide, widely used by many SEOers including myself (see details about Semrush).
  • SeoQuake: A helpful extension that conveniently checks optimization criteria on websites, such as canonicals, titles, meta descriptions, headings, alt attributes for images… This is an extremely useful and completely free tool (install the SeoQuake extension for free).
  • ScreamingFrog: A software installed directly on your computer that helps you thoroughly check the technical issues of websites. This is also the toolkit I often use for detailed website analysis.

In addition, there are many other tools that can help you check optimization details, but only the 4 tools listed above by Bii can help you check and optimize Onpage SEO for the entire website, and you can do it yourself if you are willing to take the time to learn.

Easily analyze and optimize on-page website structure with SeoQuake

Easily analyze and optimize on-page website structure with SeoQuake

 Optimal On-Page SEO Criteria

To achieve proper on-page SEO standards for your website, you need to meet the following mandatory criteria (there are additional minor criteria that have little impact on the Bii website, which will not be listed here to keep the article concise and easy to understand).

Article structure

This is the most important criterion when optimizing On-page that you must prioritize. No matter how many backlinks and satellite websites you have, if the article structure is poor and the content is not of high quality (copying, spamming…), achieving a high position on search engines like Google, Bing, Yahoo, and Baidu is impossible. The article should have a clear structure and include all necessary elements such as…

  • Title, meta tags, complete short description
  • The Heading tags are logically arranged. There is only one Heading 1 tag per page, and the heading structure is organized in a clear order to help users and search engines easily understand the content you want to convey.
  • Friendly URL, no special characters, no numbers
  • Images in the article have complete alt descriptions, and the image size is not too small (difficult for readers to see) or too large (making the article heavy, affecting page loading speed).

To know more about how an article can be considered SEO-friendly, you can read the guide on optimizing the structure of an SEO article here: “How to write an SEO-compliant article.”

The article structure optimized for On-Page SEO that Bii is using for the website

The article structure optimized for On-Page SEO that Bii is using for the website

Page loading speed

After the structure of the article, the loading speed factor plays an extremely important role in ranking your website high on search engines. The current loading speed criterion is increasingly valued by Google. No matter how good and informative your article is, if it takes more than 3 seconds to load the web page, many customers will be ready to turn away and seek alternative solutions on another website.

To optimize website speed and reduce page load time to less than 3 seconds, there are several methods that you can apply, such as

  1. Use caching plugins like WP Rocket, Litespeed, and Accelerator (Bii is using this one and finds it superior to other plugins, see a detailed review of Accelerator here).
  2. Use high-quality themes.
  3. Avoid installing too many plugins.
  4. Optimize images before uploading to the website (ideally < 100kb).

If you are interested in the topic of improving actual page loading speed, please refer to this article for detailed information to optimize your website yourself and understand the principles of accelerating speed.

See more: 5 methods to increase page loading speed for WordPress websites

Accelerator is a Bii plugin used to greatly enhance page loading speed

Accelerator is a Bii plugin used to greatly enhance page loading speed

User Experience (UX/UI)

If you research, you will find that Bii focuses quite a lot on on-page optimization, and purposeful layout design to enhance the actual user experience on the website. A website with a poor interface, improperly arranged features, buttons, menus, inconsistent fonts, and glaring colors… all directly affect the user experience.

A website that does not optimize user experience (UX/UI) well will lead to a decrease in the time on-site index, which is an important criterion for search engines to evaluate whether your website has good on-page optimization or not.

To optimize user experience, you need to pay attention to the following factors:

  1. Limit the use of pop-ups (windows that appear every time customers browse).
  2. Restricting the insertion of advertisements will avoid annoyance for users when experiencing your website. Bii doesn’t place any ads to create the cleanest and most professional website experience possible.
  3. Design buttons, menus, and purchase buttons… suitable for both computer and mobile interfaces.
  4. Using internal links and cleverly related articles helps keep customers longer on the website. When the time on site increases, it means the quality score given by Google to your website also increases.
Simply doing Onpage well can help your website achieve a high ranking

Simply doing Onpage well can help your website achieve a high ranking


Currently, the number of mobile users is increasing. Therefore, it is not enough for websites to only have a good interface on computers. Bii has noticed that many websites do not have a well-optimized interface for mobile devices. Most people focus on optimizing for computers, but the display on mobile devices is distorted, and the interface is broken. This is truly bad because it leads to a poor user experience and an unprofessional evaluation of your website by users.

Furthermore, display compatibility is also an important factor that affects the quality of On-page SEO. Currently, search engines are increasingly prioritizing the ability to display content and website interfaces on different devices (computers, tablets, mobiles). An SEO-optimized website needs to have perfect display compatibility across devices.

Responsive on devices is a mandatory requirement for SEO-optimized websites

Responsive on devices is a mandatory requirement for SEO-optimized websites

Above are the 4 most influential factors that affect the user experience on a website. If you address these 4 factors, your website will essentially meet the standards of On-page SEO and be evaluated as having good On-page optimization by search engines.

Hopefully, this article will help you understand the correct way to optimize the On-page for your website and enable you to optimize and improve the quality of your website to enhance its ranking on search engines.

Optimized Onpage SEO website service

If you’re unable or unwilling to spend a lot of time optimizing On-page SEO but still want to optimize your website with standard On-page SEO, you can contact me by filling out the information form below. I will directly optimize your website with standard SEO.

Form liên hệ – EN

Bii Nguyen

Hello everyone, I’m Bii Nguyen – the founder of this website. The website was created with the desire to spread useful knowledge to everyone.

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With over 7 years of experience in the field of Digital Marketing, Biiviet.com is a blog that shares knowledge on building a personal brand and making money through websites and social media. All the knowledge provided is free and based on real-life experiences.

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