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Compare Gutenberg with page builders in WordPress




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Many beginners who are new to WordPress, may find it somewhat difficult to understand the terms Gutenberg, page builder, and Elementor… In this article, Bii will share detailed and complete information comparing Gutenberg with page builders and all block utilities for Gutenberg based on his/her own knowledge gained from working with WordPress for over 7 years.

Thế giới WordPress hiện nay chia làm 2 phần là Gutenberg và Page Builder

The WordPress world is currently divided into two parts: Gutenberg and Page Builder.

Introduction to Gutenberg and page builder

Before comparing the specific features, strengths, and weaknesses of each application, Bii shares basic information so that you can have a brief understanding of it as follows:

What is Gutenberg?

Gutenberg is a visual editor integrated into WordPress from version 5.0 onwards, aimed at providing users with better customization capabilities through the ability to work based on stacked blocks to create a more advanced custom interface than the outdated native editor.

This means that WordPress websites using an older version will not be able to use the Gutenberg editor. With its development direction, WordPress has officially joined the competition with page builders such as Elementor, DIVI, and WPBakery…

The Gutenberg workspace interface

The Gutenberg workspace interface

What is a Page Builder?

Understanding the simplest way to create pages is through a page builder plugin, which is an extension tool that allows WordPress users to freely build beautiful and professional websites by dragging and dropping highly flexible elements in the work interface.

Page builders are very supportive of people who do not have much knowledge of coding, but still want to be creative and build layouts according to their desires, thereby enhancing the user experience and increasing conversion rates for the website owner’s revenue.

The most popular page builders for WordPress include Elementor, Oxy, Divi, Beaver Builder… However, in this article, Bii will choose the most widely used page builder today, Elementor, with over 5 million downloads to compare with Gutenberg.

Interface for working with Elementor Page Builder

Interface for working with Elementor Page Builder

What is Cwicly Toolkit?

I am sharing with you the toolkit that Bii uses to design this website. Cwicly Toolkit is a set of tools including compatible themes and plugins with the Gutenberg core structure. You can understand simply that Cwicly is an additional plugin with features that operate on the Gutenberg interface.

There are various compatible block plugins with Gutenberg, such as The Plus add-on for Gutenberg, Spectra, Greenshift, Kadence block, etc. However, since Bii is using Cwicly to design the website, Bii will use Cwicly to compare with Gutenberg and Page Builder to provide you with the most comprehensive overview.

See more: Comprehensive SEO-optimized website design with Cwicly Toolkit.

Compare Gutenberg and Page Builder

This is a detailed comparison chart of features, characteristics, and real-life experiences of Bii after working with all 3 platforms

Comparison point







Page loading speed

Gutenberg was developed and optimized directly by WordPress in-depth and fully optimized for performance. It’s not hard to understand why Gutenberg brings the fastest page loading speed, which is also the strongest point of Gutenberg compared to other page builders.

Rating: (5/5)

Worse off than Gutenberg, as this is a third-party plugin that interferes with WordPress features, so in terms of optimizing page load performance, it cannot be compared with Gutenberg.

The drawback of slow website loading when using a page builder can be addressed by using a caching plugin that supports comprehensive website acceleration.

See more: boost website speed to the top with Accelerator

Rating: (3/5)

The speed is similar to Gutenberg because Cwicly is deeply integrated with the core structure of Gutenberg. This is also the reason why I chose Cwicly, a good speed performance combined with richer customization capabilities than Gutenberg.

Rating: (4.5/5)

Customization feature

Gutenberg is still relatively new to the WordPress community, so it’s understandable that the customization capabilities and useful block features of Gutenberg are currently minimal. Customization features while working with Gutenberg are very limited.

If you have worked with page builders like Elementor and switched to Gutenberg, you will feel that it lacks a lot of creative ability and it’s very difficult to design a beautiful interface as desired.

Rating: (3/5)

Rich features, supporting many utilities to help designers create a beautiful and professional website. In terms of features, Elementor and other page builders are far ahead of Gutenberg.

Rating: (5/5)

Cwicly offers much better customization capabilities than Gutenberg, with many feature-rich blocks that allow you to personalize your website comparable to page builders like Elementor. However, there are still some limitations compared to page builders.

Rating: (4.5/5)


Another strength of Gutenberg is that it is free, as it is the default editing tool in WordPress, and anyone can easily access Gutenberg.

Rating: (5/5)

“There is a free version, however, you will be limited in many features. The paid version will help you solve this problem, the price of the paid version is $59/website/year. This is an average price compared to most other website builders.”

Rating: (4/5)

There is a free version, however, you will be limited in many features. The paid version will help you solve this problem, the price of the paid version is $59/website/year. This is an average price compared to most other website builders.

Rating: (4.5/5)

Easy to use

The Gutenberg interface is currently very user-friendly, based on the principle of using stacked blocks to create layouts for websites. The current block features are very simple, anyone can access and use them proficiently after only a short period of time.

Rating: (4.5/5)

With a design capability based on an extremely intuitive drag-and-drop method, it can be said that Elementor is one of the easiest-to-use website editing plugins currently available, with a clean interface design and the ability to easily drag and drop layout elements on the website.

Rating: (5/5)

Cwicly offers many advanced features and complex optimization customizations. Therefore, to become proficient in Cwicly, you need a considerable amount of time to learn and master this powerful toolkit. Cwicly also has a navigation bar similar to Elementor.

Very suitable for people who are familiar with working on interfaces with page builders like Elementor

Rating: (4/5)

Design quality

Gutenberg lacks many features to make your website look professional and beautiful in the eyes of customers.

Designing a website using Gutenberg will bring good page loading speed, but the website interface is quite poor and lacks many utilities to make it more beautiful (you can see a website designed using Gutenberg and Elementor to have a clear impression of beautiful or ugly interface).

Rating (3/5)

With the intuitive drag-and-drop design capabilities, it can be said that Elementor is one of the easiest-to-use website editing plugins currently available, with a sleek interface design and seamless drag-and-drop feature for arranging layout elements on the website.

Rating: (5/5)

Cwicly is the perfect alternative to Gutenberg, addressing the shortcomings of customizability. With Cwicly’s support for in-depth work with blocks, you can easily create a beautiful, SEO-standard, and user-friendly website.

Rating: (5/5)

With Elementor, you can easily create a website with a beautiful interface.

With Elementor, you can easily create a website with a beautiful interface.

Who should use Gutenberg and Page Builders?

Based on the above reviews and after a long period of using all three products, Bii would like to offer the following recommendations:

Gutenberg is for:

  1. Suitable for those who are new to WordPress
  2. You prioritize page load speed over website aesthetics
  3. You prefer Gutenberg and do not want to use page builders like Elementor
  4. You want to design a simple website without too much complexity; Gutenberg is sufficient to meet most basic needs
  5. You do not want to spend money on page builders, Gutenberg is free and is rapidly growing.

Elementor page builder for:

  1. High demand for aesthetics on the website
  2. The website has a complex structure with many mega menu categories.
  3. Those who want powerful features to increase conversion and user interaction, which Gutenberg does not have, such as Popups, and Ajax search…

Cwicly Toolkit for:

  1. People who don’t want to use page builders like Elementor.
  2. Love Gutenberg, and want to use Gutenberg to design websites but because Gutenberg still lacks too many features, Cwicly has helped you overcome those shortcomings.

The Cwicly Toolkit can be considered a combination of Gutenberg and page builder. It operates based on the Gutenberg core structure but has the ability to customize layouts and the Navigator similar to Elementor. With Cwicly, you can easily design a website with a beautiful, user-friendly interface and standard SEO.

See more: what is a user-friendly and SEO-friendly website?

compare gutenberg with page builder

Gutenberg is the default editor of WordPress from version 5.0 onwards.

Question about Gutenberg and Page Builder

Is it possible to use both Gutenberg and page builder at the same time on a website?

Yes. You can use both simultaneously, but Bii advises you to only choose one utility to use. Because if you use both Gutenberg and the page builder at the same time, it will result in the possibility of errors occurring on the website.

Which is better, Gutenberg or page builders?

In terms of speed, Gutenberg is better. However, when it comes to customization of interface design and usage for websites with complex structures, the page builder will be much better.

Will the page builder be replaced by Gutenberg?

No, currently the page builder is still very useful for users. Gutenberg is still very new and lacks many necessary features, so in the near future, Gutenberg cannot replace the page builder.

Through this article, Bii has shared practical knowledge and experience that he knows, hoping to help you have information to make the most appropriate choices for yourself!

Bii Nguyen

Hello everyone, I’m Bii Nguyen – the founder of this website. The website was created with the desire to spread useful knowledge to everyone.

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With over 7 years of experience in the field of Digital Marketing, Biiviet.com is a blog that shares knowledge on building a personal brand and making money through websites and social media. All the knowledge provided is free and based on real-life experiences.

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