WordPress website currently occupies up to 40% worldwide. This is an incredibly impressive number, and you may wonder how they can do this. Should you start building a website on the open-source WordPress platform or not? In this article, Bii will provide information and 5 reasons why you should choose WordPress to build your own personal brand.
WordPress is a free and open-source content management system (CMS) platform for creating websites and blogs. It was developed in 2003 and is initially known for its ability to design news blog websites. However, with its rapid development, WordPress is now used to design websites in various fields such as e-commerce stores, business information, magazines, and online courses.
Alongside WordPress, there are several other website design platforms such as Joomla, Drupal, Shopify… However, surpassing all of them, WordPress is still the most popular website design platform worldwide with over 40% of websites using it. So, what makes it so popular?
WordPress makes website design and optimization customization easier than ever before. Its benefits are numerous, Bii will list the top 5 reasons to use WordPress below.
The first and most important reason why WordPress has become so popular is that it is very easy to use, even those who have no knowledge of programming or website design can still learn and create an essential website on this WordPress platform.
You only need to spend a concise time to be able to learn and grasp the core components of WordPress (<1 month, maybe faster depending on each individual’s ability). Meanwhile, you will spend much more time with other platforms, possibly up to several years. Bii’s own website design https://biiviet.com is also based on the WordPress platform.
With millions of users using WordPress, it’s easy to find support from the global WordPress community. You can easily find guidance on how to use, fix errors, and solve problems related to WordPress on Facebook groups, Youtube, Twitter, and many other social networking platforms. Any of your problems can be quickly answered. Meanwhile, with other website design platforms, you will spend a lot of time learning and finding ways to fix errors when they occur.
Designing a website with WordPress is really simple and convenient. With over 10,000 free interface themes provided by WordPress.org alone, you can change your website’s appearance with just one click. Many beautiful themes optimized for SEO standards are available in the repository and you can simply download and use them. Compared to manually coding a website, which could take up to several months, using WordPress saves a lot of time.
In addition, WordPress also has a repository of plugins that can supplement necessary features that your current theme does not support. Turning WordPress into an open-source platform allows for nearly limitless customization possibilities.
See more: over 10,000 free WordPress themes.
WordPress has the advantage of being cost-effective compared to using other platforms to design websites. You can use free Themes and spend a little time learning to design your website (Hosting and domain not included as they are common costs when designing a website).
Meanwhile, if you hire another website design unit, it can cost up to thousands of dollars. This is not to mention the cost of warranty and website error repair over time that will become more and more expensive. Therefore, for beginners with limited financial capabilities, Bii recommends using WordPress.
WordPress is one of the best platforms for optimizing SEO for your website. It offers many SEO plugins such as Yoast SEO, RankMath, and SEOPress to help you optimize your website. This includes optimizing pages, posts, images, meta descriptions, page titles, and more.
In addition, WordPress also has built-in features to enhance SEO, such as server-friendly URLs, fast page loading speed, and responsive design, making your website easily searchable and able to achieve high rankings on search engine results pages.
In my own experience, WordPress is genuinely excellent for optimizing SEO, from the post URL structure, silo menu, and sidebar…all of which depend on one’s creative preferences. On the other hand, if you hire an external website design company, you are very likely to be limited in features and it would be not easy to optimize for standard SEO.
Furthermore, currently, most WordPress themes are designed to be mobile and tablet responsive. This improves user experience and increases website owners’ conversion rate and revenue.
Read more: What is an SEO-friendly and user-friendly website?
Any application has its own advantages and disadvantages, and WordPress is no exception. It is a widely used open-source platform that many customers trust and use to design websites. However, it still has some specific weaknesses, such as:
As a popular platform, WordPress is a common target for hackers and cyber attacks. Additionally, since it is open source, the security capabilities of WordPress are lower compared to websites designed with custom code.
To limit the possibility of being attacked by hackers, it is advisable to install security plugins such as Wordfence, and iThemes Security…
As WordPress is an open-source platform, it combines many Theme and plugin providers. Due to this diversity, many themes and plugins are not compatible with each other, resulting in errors on the website and potentially causing damage. Therefore, you need to choose quality themes and plugins that are suitable for your website’s needs to minimize such issues.
WordPress performs well with websites that have a simple structure and few products. However, when your website data expands, many issues will arise. For example, if your website is an e-commerce site with over 50,000 products, WordPress will reveal its weaknesses, and search queries will become slow and laggy.
To address this issue, when your website system becomes too large and data-heavy, you should consider switching to a different CMS platform to optimize speed and user experience on the website. Alternatively, you could optimize your WordPress website and upgrade your hosting to solve this problem.
After over 7 years of working with the WordPress platform, it is suitable and unsuitable for certain specific target groups as follows:
Yes. WordPress is completely free, however, some premium themes and plugins will require a fee if you want to enhance the features of your website.
The simplest way is to use a caching plugin that supports speed optimization such as WP Rocket, Litespeed, Flying Press… This will improve the speed of your website. For more information, refer to the website speed optimization guide here.
At present, WordPress is used to design almost every type of website, from news websites, magazines, online stores, and selling courses, to information about businesses, etc
Bii Nguyen
Hello everyone, I’m Bii Nguyen – the founder of this website. The website was created with the desire to spread useful knowledge to everyone.
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With over 7 years of experience in the field of Digital Marketing, Biiviet.com is a blog that shares knowledge on building a personal brand and making money through websites and social media. All the knowledge provided is free and based on real-life experiences.
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